fun company culture is good for business cover image

Why A Fun Company Culture Is Good For Business

It seems counterintuitive to suggest that work should be fun, right? Our whole lives we’ve been taught the “work hard, play hard” dichotomy. But why can’t work be fun in and of itself?

Why a fun company culture is good for business quote

Fun company cultures are the best way to keep your employees and attract new ones. And while having fun perks like unlimited vacation is not a bad way to stimulate a fun culture, it doesn’t always need to cost you. A fun culture stems from the energy and the vibe of your workplace, and it’s up to the manager to set the tone for their team.

Free Bonus: Download these amazing office icebreaker games that your employees will love.

What Is Company Culture?

Company culture is essentially the personality, or the identity, of a company. Every company has a company culture, whether you intend to or not, but the difference is that great companies will cultivate theirs into being unique to their organization. Just like you’d ideally want a person you spend a lot of time with to be friendly, approachable, special and pleasant, the same goes for work – especially since that’s where people tend to spend most of their time. People don’t just work to earn a paycheck.

This recent article from Harvard Business Review explains that:

One of the most striking results we’ve found is that, across all income levels, the top predictor of workplace satisfaction is not pay: It is the culture and values of the organization, followed closely by the quality of senior leadership and the career opportunities at the company.

Compensating your employees properly is important, of course, but there’s so much more to work than just money. People are interested in enjoying their day to day, not just profiting from it.

Having A Fun Company Culture Is Good For Business

A fun, positive company culture is without a doubt good for business. Here are two reasons why:

1. It Helps Engage Your Employees

Engaged employees are more productive. Having a great company culture is what makes employees want to show up to work every day and put in their best. It keeps them enthusiastic about their tasks and appreciative of all that you do to ensure that the workplace environment is enjoyable.

2. It Helps Attract New Talent

When an employee loves where they work, they naturally become company ambassadors and help to organically promote your company, helping to attract new talent and promote the enterprise from the inside out.
This is why it’s important to measure your company’s Employee Net Promoter Score (eNPS). Finding out how likely they are to recommend your company as a place to work, will help you understand what areas you can work on improving.

Richard Branson quote about fun and business

Fun Company Culture Examples

Here are some great examples of positive and fun company cultures.

Warby Parker

  • They make sure that there’s always an event coming up, so employees have something to look forward to.
  • Managers send random employees out to have lunch together so they can get to know everyone on their team.

Twitter

  • They hold meetings on rooftops to keep it interesting.
  • They get free meals delivered to the office.
  • Unlimited vacations (for some).
  • They offer mid day yoga classes.

NextJump

  • They built a free on-site gym for their employees but only 5-10% of the company used it, so they created a fitness challenge that offered winning employee $1000.

HVAC.com

  • They encourage employees to get out of the office on international mission trips, volunteer trips, organize summer cookouts supporting local causes, and even just go to museums.

Not every company can offer big fun perks like these, and that’s ok. A big part of having a fun company culture is just in the attitude that managers bring to the team.

This article, which discusses Richard Branson’s fun-tinted view on work and life, says it best:

Experiment in your workplace, get creative, laugh out loud and encourage everyone to have some fun. You don’t have to be Zappos, Google, Facebook or Virgin to build fun into your culture. Well-placed humour in an office environment puts others at ease. It raises the energy, encourages innovation and undoubtedly improves productivity.

Fun Company Culture Ideas

Organize Office Challenges

A great way to engage employees through your company culture is to organize challenges within the office. This can pertain to the work itself, meaning, create some sort of friendly competition surrounding an initiative, or it can pertain to non-work related challenges that the team participates in together.

For example, at GSOFT, each employee is gifted with a FitBit as part of their onboarding welcome, and we compete in a challenge called Fit League, to see who can reach the highest number of steps.

gsoft fitbit challenge

As another example, we just had our Winter Classic Hockey Tournament, which brought a ton of team spirit, camaraderie and a bit of healthy competition to the workplace.

gsoft hockey tournament
These challenges keep people active, engaged and of course – having fun!

Encourage Eating Lunch As A Team

It’s so easy to spend all day at your desk, staring at your screen, but, if an office environment is overly stressful and all employees do is work, day in and day out without a pleasant reprieve, they risk becoming disengaged.

As humans, we need socialization – it’s what breaks up the day and makes work fun. Ensure that as often as possible you and your employees eat lunch together, as a team. It’s important for our minds to take a break, and it’s a great way to get to know your team, and for them to see you as more than a “boss”.

Get Out Of The Office

Remember school field trips? How exciting it was to leave school for a few hours. Didn’t it make you appreciate your teachers so much more?

Work isn’t a prison – organize some off-site events. Be it drinks after work, lunch at a nearby restaurant, a professional development initiative or even an offsite work day in a co-working space like WeWork.

For example, we have a Karaoke night coming up. It’s sure to be a memory-filled evening, and that outside fun trickles back into the office vibe, because as a team we are bonding and solidifying relationships.

Organized group exercise is another great way to get out of the office mid-day while doing something that will help increase your energy levels for the end of day sprint. Even just a group walk at lunch time.

Celebrate Milestones And Wins

This is one of the most important ways to promote a positive, fun company culture, and it’s embedded in the tenets of employee engagement. Employees need, and deserve constant recognition for their hard work in order to want to continue working hard for your company.

It’s called the Progress Principle, and it focuses on the power of small wins:

Of all the things that can boost inner work life, the most important is making progress in meaningful work.

Celebrating individual wins should happen on a daily basis.

For example, we have a “Kudos” channel in our Slack community that publicly allows employees and managers to commend one another on a job well done. This channel is active all day with great positive energy.

You can also celebrate company wins on a larger scale- be it regarding sales, the launch of a new initiative, the post mortem of a successfully completed one, receiving amazing press, etc.

Celebrate! Company wide. Together.

When we have a “big win”, we celebrate with champagne!

Imagine all the positive energy that is built up throughout the week when no good job goes unnoticed.

Create A Fun Office Space

You can interpret this as you like, depending on your company culture, but I’ll give you a glimpse into our office so you have an idea of what a fun office might look like.

We have long hallways so we use skateboards and scooters to get around

We have a ping pong table – great to blow off steam between tasks (we also have competitions a few times a year)

gsoft ping pong table

We have an in-house café with our own barista – which promotes a really nice social gathering place, especially in the morning when we all have a cup of joe together.

GSOFT employees having lunch

We have a skateboard ramp in the office.

gsoft skateboard ramp

And, we have a huge sign on our wall that reads: “Without Fun, It Sucks”

without fun it sucks

And it’s the truth. Work, without fun, does kind of suck. Knowing that management realizes this and wants our days to be as pleasant as possible, is what makes employees go above and beyond for the company.

Office Ice Breaker Games

Fun doesn’t need to cost anything. Icebreaker games are free and they’re a great way to interject some laughter into the day. There are tons of activities you can do with your team to increase bonding and make the day a little more fun.

Before you go, don’t forget…

Free Bonus: Download these amazing office icebreaker games that your employees will love.

What does your office do for fun?

Fill us in on some of your great initiatives.

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